What will going monthly in print mean?
In print, we’re re-imagining ourselves as a monthly city magazine. This won’t be too hard, since we’re already quite magazine-y, but it will mean larger issues, more content, and longer, more in-depth pieces. Online, we’re going to focus on shorter, up-to-the-minute content, and we will be able to jump on a story in a short amount of time.
Why are you doing this?
We’re trying to stay ahead of the curve. People still love newsprint, but they are using the web more than ever. In fact, the province of Newfoundland and Labrador saw the highest jump in internet usage in Canada over the past two years (a 15 per cent increase.)
I mean, who do you know who isn’t on Facebook? Your mom is on Facebook.
By printing only once a month, we’ll be saving money on printing and distribution, which are both huge expenses. We aim to keep our ad rates low for local businesses and organizations, while freeing up funds to hire on more help to make The Scope even better.
We’re a small team, and we’re no strangers to hard work, but after four years of regular all-nighters and extended work-weeks, we’re ready for a change, and can see how it can work better.
What about the listings?
We’ll still be event-focused, and for most sections we’ll keep the listings how they are. But in order to keep our patented Best Local Listings Ever™, the music listings will be primarily online at www.thescope.ca, with frequent updates.
Will the print edition still have the same content?
We’re still working things out, but it should all be pretty much the same flavour. Because we’ll be monthly we’ll have to focus on things that have a longer shelf-life.
And we have decided to say goodbye to our sex column, Savage Love. At least in print.
Wait, what?! Why are you getting rid of Savage Love?
Yeah. *Sigh.* St. John’s is small, and as much as we try to deny it, it’s a conservative city, at least when it comes to talking about sex. In order to grow, we need to be available in places like grocery stores, and Savage Love has been keeping us from doing that. Yes, yes, yes, we’re going to get flak from you for this, but we know we can still be provocative and interesting without talking about complicated threesomes and poop fetishes. We love Dan Savage, and we love his column, and it really does hurt to make this decision, but it’s something we had to do.
Will the print edition still look the same?
Pretty much. We’ll be the same size and shape. We’ll have the same logo. We’ll still be printed on newsprint, although colour pages will be printed on a whiter, brighter paper. Inside our layout and fonts will be changing.
Will the website look the same?
Yep, for a while. We’ll still have the same popular online features, like Scoff reader restaurant reviews (www.thescope.ca/scoff) and Rant Farm (www.thescope.ca/rant), but we have some big changes in the works. We’ll be updating the website with new content more frequently, and we’re hiring more people to help with that.
Why not go online-only?
Are you crazy? That would be crazy. You’re crazy! We love newsprint, and we know you do too. We love being able to feel it in our hands. We love being able to read it wherever, whenever. There are also lots of things that can still be done better on a big sheet of paper: big photos, meaty features, infographics, and comics. So no. But never say never.
Anyway, that’s enough for now. The gist is, we’re really excited about the new and improved Scope, and hope you are too.
If you have any other questions, comments, or suggestions, please hit us up below in the comments. We’d love to hear what you think.