Questions and answers about The Scope’s relaunch

What will going monthly in print mean?
In print, we’re re-imagining ourselves as a monthly city magazine. This won’t be too hard, since we’re already quite magazine-y, but it will mean larger issues, more content, and longer, more in-depth pieces. Online, we’re going to focus on shorter, up-to-the-minute content, and we will be able to jump on a story in a short amount of time.

Why are you doing this?
We’re trying to stay ahead of the curve. People still love newsprint, but they are using the web more than ever. In fact, the province of Newfoundland and Labrador saw the highest jump in internet usage in Canada over the past two years (a 15 per cent increase.)

I mean, who do you know who isn’t on Facebook? Your mom is on Facebook.

By printing only once a month, we’ll be saving money on printing and distribution, which are both huge expenses. We aim to keep our ad rates low for local businesses and organizations, while freeing up funds to hire on more help to make The Scope even better.

We’re a small team, and we’re no strangers to hard work, but after four years of regular all-nighters and extended work-weeks, we’re ready for a change, and can see how it can work better.

What about the listings?
We’ll still be event-focused, and for most sections we’ll keep the listings how they are. But in order to keep our patented Best Local Listings Ever™, the music listings will be primarily online at, with frequent updates.

Will the print edition still have the same content?
We’re still working things out, but it should all be pretty much the same flavour. Because we’ll be monthly we’ll have to focus on things that have a longer shelf-life.

And we have decided to say goodbye to our sex column, Savage Love. At least in print.

Wait, what?! Why are you getting rid of Savage Love?
Yeah. *Sigh.* St. John’s is small, and as much as we try to deny it, it’s a conservative city, at least when it comes to talking about sex. In order to grow, we need to be available in places like grocery stores, and Savage Love has been keeping us from doing that. Yes, yes, yes, we’re going to get flak from you for this, but we know we can still be provocative and interesting without talking about complicated threesomes and poop fetishes. We love Dan Savage, and we love his column, and it really does hurt to make this decision, but it’s something we had to do.

Will the print edition still look the same?
Pretty much. We’ll be the same size and shape. We’ll have the same logo. We’ll still be printed on newsprint, although colour pages will be printed on a whiter, brighter paper. Inside our layout and fonts will be changing.

Will the website look the same?
Yep, for a while. We’ll still have the same popular online features, like Scoff reader restaurant reviews ( and Rant Farm (, but we have some big changes in the works. We’ll be updating the website with new content more frequently, and we’re hiring more people to help with that.

Why not go online-only?
Are you crazy? That would be crazy. You’re crazy! We love newsprint, and we know you do too. We love being able to feel it in our hands. We love being able to read it wherever, whenever. There are also lots of things that can still be done better on a big sheet of paper: big photos, meaty features, infographics, and comics. So no. But never say never.

Anyway, that’s enough for now. The gist is, we’re really excited about the new and improved Scope, and hope you are too.

If you have any other questions, comments, or suggestions, please hit us up below in the comments. We’d love to hear what you think.


Bad Cat by Alex

13 April 2012

  1. Elling Lien · April 13, 2012

    Good? Bad? Worried about something? Confused? Leave a comment here.

  2. Matt · April 13, 2012

    My mom is not on facebook.

  3. Elling Lien · April 13, 2012

    Sorry, we meant to write “Yo Mama is on Facebook”:

  4. SmellieSmellieSarah · April 13, 2012

    Think you’ll still be printing ads from classifieds?

  5. Elling Lien · April 13, 2012

    We are seriously considering stopping the print classifieds. People use our classifieds online, but honestly, not many people upgrade to print right now.

  6. carla · April 13, 2012

    When and for what positions will the scope be hiring? Where will they be posted?

  7. Elling Lien · April 13, 2012

    The majority of the people we hire will be doing short regular features on the website, and a lot of what they do will be decided by their skills and interests. What they do best.

    If you’re thinking of applying, take a while to think carefully about yourself, and to think about what we do, then fire an e-mail our way. Like I said, we’re looking specifically for web features, but we’re open to pretty much any great idea you could do well (eg. “I’d like to write a regular piece on interesting street litter…” “I’d love to do illustrated portraits of local personalities…” “I want to do interviews with artists about their work…” “I want to do music/theatre/visual art reviews…” etc.)

  8. Anon · April 13, 2012

    Is the paper still going to be St. John’s focused, or will more attention be paid to the metro area?

  9. Elling Lien · April 13, 2012

    Hopefully, with a greater amount of time for the print edition, we’ll be able to widen our scope. But yes, it’ll still be heavy on the St. John’s.

    Did you have anything particular in mind? Events? Politics?

  10. Anon · April 13, 2012

    The only thing I can think of that isn’t being covered yet is the municipal politics of the metro area. Given that they affect close to half the population of the metro area, I find it unacceptable that the only look we get at the suburban councils is through the bland, nonthreatening lenses of The Telegram, The Shoreline & The Times.

    Hell, i’d have to use both my hands if I wanted to count the number of new subdivisions that have sprung up within the past six years in the Paradise area ALONE. That by itself should warrant an alternative voice to step up to the plate.

  11. C.H. Monster · April 13, 2012

    i wish The Scope luck, and you have my support. i just fear that changing the paper won’t have the effect you want. There are far tamer publications around that aren’t making the cut in the places you want to expand to. i think apathy, more than conservatism, is what you’re facing.

  12. Sam.H · April 13, 2012

    I absoutely love The Scope. Me and my long time boyfriend religious read it together the day a new issue comes out. I think there are a lot of good things about the relaunch but the one thing I’m extremely disappointed to hear about is the SavangeLove article being removed. I totally understand your point about needing to have it in supermarkets and open to the general public without offending anyone but the thing that came across my mind when I read this was the fact that when you go to the supermarket and look at the magizenes, there is bound to be a cosmo there. And you know what it says on cosmos? “10 sex moves your man will love!” “5 ways to reach an organsm that will make you scream!”… personally, I think cosmos are shit and a waste of paper and Savage Love actually gives REAL advice to REAL people about REAL issues. If they can sell cosmos at sobeys, you guys should beable to distribute the scope there as well. The savage love article is the reason me and my boyfriend started to read The Scope and we started to love everything else about it as well. Unfortunately, I think removing Savage Love will effect the scope..not in a good way either… other than that, best of luck!

  13. Chris · April 13, 2012

    You’re correct about the lack of coverage of municipal politics outside St. John’s.

    But calling The Shoreline a newspaper is a stretch.

  14. Super-Duper blog! I am loving it!! Will be back later to read some more. I am bookmarking your feeds also
    Cheap Louis Vuitton kindle cover

  15. Michael Kors astor satchel · April 13, 2012

    Great write-up, I¡¦m regular visitor of one¡¦s web site, maintain up the nice operate, and It is going to be a regular visitor for a lengthy time.
    Michael Kors astor satchel