Selwyn Rose


Occupation(s): Owner of St. John’s biker shop, East Rider Inc., and by profession, a wildlife biologist.

Age: He’ll be turning 40 while this issue of The Scope is out.

Home town: Come by Chance

Musical preferences: “I’m a punk rocker.”

Zodiac sign: Leo

Words of wisdom:
“Reach for the sky, ‘cause tomorrow may never come.”

The story: Meeting Indian Larry, one of the most famous bikers in the world, inspired Selwyn to move home from Calgary a few years ago to pursue his dream of combining his two lifelong loves.

With his passion for biking, and his interest in wildlife and protected areas conservation, he opened up East Rider, Inc., a store providing all the essentials for riding, and started the Wild Rose Wildlife Foundation, “so we can keep this treasure we’ve got.”

“I’m into wildlife, all kinds, all types.” He’s worked with rattlesnakes, endangered amphibians like salamanders, and, locally, has an interest in lynx and leatherback turtles. His idea to start a new wildlife foundation, and to make the biggest fundraiser for the foundation a motorcycle event has so far proved very successful.

The money raised from the annual rally and ride is donated to the Protected Areas Association, and those funds are largely due to the support of the biking community. Selwyn says he knows bikers respect the connection between the natural surroundings they enjoy so much while out riding and the importance of the foundation.

“I knew that coming back here, that by opening this shop, and getting in touch with the bikers, that I’d be able to eventually have a strong group standing behind me for my cause.”

Wild Rose Rally and Ride for Wildlife 2007 will take place on August 4 and 5. For more info check our daily events listings, or phone 738-3278.

— Emilie Bourque

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