“Is it still possible to market CDs, or have they just become a promotional device?”

Have your say.

Duane Andrews
Guitarist
The thing I like most about this question is that it brings light to the concept of marketing which is profoundly underestimated or at least misunderstood by most musicians I know who produce CDs or try to make a living with their music. With the recent changes in the music industry most people agree on one thing—the marketing models that have worked over the past 30 or 40 years no longer really work. The answer depends on understanding your market and how you decide to approach it and these days that can vary as much as the music does.

Tim Baker
Vocals/piano/guitar Hey Rosetta!
I think everyone realizes CDs are dying. But most musicians (and record companies) seem to be shrugging it off and trying to make the most of it before it all goes digital. Which will be sad I think. Others seem to think so too, ‘cause in my experience people actually still buy CDs. Not as many, and not for as much money as they did before, but they still do. I don’t know if it’s because they’re traditionalists, art junkies, band supporters, or just not really thinking about it (or most likely a combination of all) but despite their dwindling numbers and convictions we love them very much. And so do a lot of people.

Ian Foster
Singer-songwriter
As someone about to tour, taking discs with me as opposed to little credit cards with weblinks and passcodes on them (which do exist now) is essential to what I’m doing. Not that the credit card things aren’t great (they allow “buyers” of said card to download your album online after purchase), but I think the CD is still quite attractive to people who come to a show and want to take something home with them after. I do believe that the internet represents the future of recorded music, but we’re not all the way there yet. It’s still great to hold a CD in your hand. And I’m not just saying that because I make them.

What do you think? Leave a comment to have your say.

4 comments

  1. danny with a k · October 17, 2012

    oooooohhhhhh….
    you were supposed to market cds?
    ahhhhh
    now i get it…..
    thats what i have been doing wrong

  2. Boss · October 17, 2012

    I haven’t purchased a physical cd in 2 years, but I’ve bought a lot of music. Disc based media is on its last legs.

  3. hates the future · October 17, 2012

    i resent our descent down into the digital world… call me old fashioned but i think getting storage space with your music is eons classier. i’d much rather buy formats that predate me than actually pay for downloads.

    with the shift of storing EVERYTHING onto one’s computer, the obvious issue of space comes into play, factor with that the rapid pace which technology makes itself obsolete, and the fact that computers are not affordable or even available to everyone (an obvious class divide). leaving the privileged one upgrading endlessly, and the less fortunate scraping to participate. in my opinion it’s mostly a bad idea.

    you end up deleting into non-existence the things you’ve spent money on because you’ve nowhere to room for it. in some cases you cant even give it away, because since you actually went the “legit” route – the data is coded so that you have restricted ability to transfer it. who really owns it you or your computer?

    or worse say, your computer glitches and frizzle fry it’s all gone. all of it, one gulp.

    storing so much of ourselves in mechanic boxes (music /photos) makes it all more vulnerable to both theft and mechanical error. necessitating more storage devices which will eventually likely fail or be outmoded.

    i think this is our lamest phase yet as a species.

    digital music stores and all the policy and policing that they will require to stay viable have and will sour all that made the internet exciting for a while there. this trend leads to greater control, than the freedom it the web once seemed to offer.

    people are too quick to get excited about new technology, and new ways to consume because it exists and is new and novel, without really thinking about the pros and cons.

    um, so yeah – i’d rather buy cds, than your download cards thank-you. in my opinion downloads make good promo, but i’ve no interested in paying for them.

    just one consumer’s opinion.

  4. danny with a k · October 17, 2012

    i understand the idea ..that these digital files eat up valuable computer space….
    however the last i checked a box of records or cds
    does not exist without eating up my valuable apartment space….

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