Have your say.
The thing I like most about this question is that it brings light to the concept of marketing which is profoundly underestimated or at least misunderstood by most musicians I know who produce CDs or try to make a living with their music. With the recent changes in the music industry most people agree on one thing—the marketing models that have worked over the past 30 or 40 years no longer really work. The answer depends on understanding your market and how you decide to approach it and these days that can vary as much as the music does.
Vocals/piano/guitar Hey Rosetta!
I think everyone realizes CDs are dying. But most musicians (and record companies) seem to be shrugging it off and trying to make the most of it before it all goes digital. Which will be sad I think. Others seem to think so too, ‘cause in my experience people actually still buy CDs. Not as many, and not for as much money as they did before, but they still do. I don’t know if it’s because they’re traditionalists, art junkies, band supporters, or just not really thinking about it (or most likely a combination of all) but despite their dwindling numbers and convictions we love them very much. And so do a lot of people.
As someone about to tour, taking discs with me as opposed to little credit cards with weblinks and passcodes on them (which do exist now) is essential to what I’m doing. Not that the credit card things aren’t great (they allow “buyers” of said card to download your album online after purchase), but I think the CD is still quite attractive to people who come to a show and want to take something home with them after. I do believe that the internet represents the future of recorded music, but we’re not all the way there yet. It’s still great to hold a CD in your hand. And I’m not just saying that because I make them.
What do you think? Leave a comment to have your say.